Most of the clients who come to us ask doubts like – how a Facebook advertisement is created, how the targeting is mainly done with Facebook ads, etc. Sometimes they even ask how effective is the Facebook ad compared to the conventional advertising methods like newspaper prints, television ads, radio etc. Being a social media agency in Cochin, just like the rest of our peers, our programmes are based on the efforts to create content that attract the attention of readers and encourage them to share it with their social networks. The effort is to create electronic word of mouth referrals which would act as a vouched alibi for a brand. Social networking sites like Facebook, Twitter, LinkedIn and many more are supporting advertisements which are basically electronic word of mouth referrals.
One of the major benefits of advertising on a social networking site is that advertisers can take advantage of the users’ demographic information and target their ads appropriately. Social media targeting combines current targeting options like geo targeting, behavioural targeting, socio-psychographic targeting etc. to make detailed target group identification possible. This kind of targeting make sure that advertisement reaches the right audience.
Advertisers use the personal information stored in the social networking sites like age, gender, interests, location etc to create specific target groups and individualize their advertisements. This kind of advertisements allows the advertisers to reach those potential customers who are interested in the product or service. The advantage for users is that they can see ads that appeal to them. These kind of advertisement system can also show that at any given ad budget, to how many users the proposed ad will be shown and what would be the total reach of the ad in terms of customers, which the conventional advertising sources like newspaper or television ads cannot provide. Moreover the payment method is based on the number of hits a particular ad gets or number of times an ad is shown rather than an astronomical amount which is billed in the case of conventional methods. Social media advertisements even allow the advertisers to watch the live performance of the advertisement and make necessary changes, edits or cancellation of the ad while it’s been aired.