When social media agencies in Cochin usually prefer social media sites like Facebook, Twitter, Pinterest etc for businesses and brand building, there is one social media site which is given less attention and importance – LinkedIn. Other social media websites concentrate on building and maintaining the social side of the brand or service, LinkedIn minds the professional positioning. It is basically a business networking website for people in professional occupations. It is founded by Reid Hoffman, Allen Blue, Kostantin Guericke, Eric Ly and Jean-Luc Vaillant in December 2002 and launched on May 5, 2003. With the primary function of professional networking, as of June 2013, LinkedIn reportedly has more than 259 million acquired users in more than 200 countries and territories.
The main aim of LinkedIn is to and enable professional networking and build up networks through adding registered users called Connections. Users can invite anyone to become a connection. Company accounts could list their job vacancies and search for potential candidates, while the users could seek out a job, professional veterans and business opportunities using this list of connections. Another feature of LinkedIn is that users could follow different companies and receive notifications about their latest news and other offers. LinkedIn also allows sponsored updates & advertisement services which would enable the individuals and companies to spread the content to their user base.