Vine, a recent addition to the social media sites group is the new talk of social media agencies in town. It is a mobile app that lets its users to shoot, edit and upload video content directly from mobile. It’s the 6 second time limit which teases and challenges the users to come up with creative and entertaining 6 second long, looping videos. Vine has given the video blogging segment a new turn with its 6 second limit.
Vine app was successful in reaching 40 million users within its first 7 months, after its launch on June 2012. Its popularity is because of the fact that it lets the users share anything they see and love instantly with their mobiles. The 6 second limit opens up the doors of possibilities and creativity, resulting the users to upload video with awesome and out of the box concept every day.
After Dunkin Donuts, used a single Vine video as an entire television advertisement, a lot of companies started creating advertisements using Vine app. Gap, Sephora, Burberry, Samsung, French Connection, Puma, Target, Volkswagen, General Electric, Ebay, Lowe’s, Oreo, Dove, Malibu Rum, Etsy are some brands which had nailed the 6 second challenge with wonderful videos. Indian brands like MTV India, Revlon India, Submerge, Global Post India, Rolling Stone India, Vogue India and India Today have tried their hands at Vine app and came up with cool videos. Apart from branding purposes, the six second video can be used for sharing office fun, promote different things, organizing contests and many more.
For example, we have created a Vine video for you The rampwalk – Chic Ladies Sandals